The biggest challenge when creating a podcast is what? Having the right gear? Well, there are professional podast studios like the Podcast Studio Glasgow for that…

Is it being comfortable on camera? We have a guide to help you with this. Maybe it’s being a better interviewer? Again, we have an expert guide to help you!

In reality, the biggest challenge is building an audience. And one of the main ways to do this is to promote, promote, promote your podcast. Social networks are the best place to start, but to use them effectively you need great social media content to share.

When it comes to creating social media graphics to promote your podcast, there are a number of free apps that you can use to make your content stand out. Here are a few options to consider:

1. Canva: This easy-to-use graphic design app offers a wide range of templates, including ones specifically designed for social media. You can customize these templates with your own images, text, and branding to create eye-catching graphics that will help promote your podcast.

2. Adobe Express: Adobe Express offers a variety of design tools, including a video maker, that can help you create engaging social media graphics to promote your podcast. You can easily add your own images and text to the templates, and even use their video maker to create short clips to promote your podcast.

3. Piktochart: Piktochart is a powerful graphic design app that offers a wide range of templates and design elements, including charts, diagrams, and infographics. This can be an great way to create visuals to help explain your podcast's content, and make it more shareable.

4. Stencil: Stencil is a quick and easy graphic design tool that allows you to create social media graphics, logos, and marketing materials. With Stencil, you can easily create stunning graphics that will help promote your podcast.

5. Unsplash: Unsplash is a website that offers a wide range of high-quality stock images that you can use to create social media graphics. With a selection of over 1.5 million images, you'll be able to find the perfect image to complement your podcast's content and branding.

When it comes to sharing these graphics, you can post them on your own social media channels such as Facebook, Twitter, Instagram, TikTok and LinkedIn. Remember to include a “call-to-action” and link to your podcast’s website, Anchor page or Spotify listing, if possible.

Additionally, you could also share them on your podcast website, or even on the platforms where your podcast is published, like Spotify, Apple Podcasts, and Google Podcasts.

It is important to remember that the key to promoting your podcast is to be consistent and always be creating new and fresh content to engage your audience. And using these apps can help you create visually appealing graphics that will help you stand out in the crowded podcast space.

And finally, perhaps the best way to promote your podcast is to have short clips from it highlighting the most entertaining parts and share those videos on your social platforms.

That’s where we come in. Our post-production podcast package includes the option to select clips from your recording and have them editing and polished, ready for sharing. To learn more about how we can help you promote, promote, promote your podcast, get in touch. We look forward to meeting you.