Is it Worth Starting a Podcast in 2023?

Podcasting has become an increasingly popular medium for marketing in recent years, and this trend is only expected to continue in 2023. But is it a worthwhile marketing vehicle, either for your business, company or personal brand?

Many of you, let’s be honest, have probably been sitting on an “idea for a podcast” for a long time. Or you’ve dipped your toe in previously, but then jumped back out. You may even already have a podcast but you’re struggling to make it look and sound as professional, slick and polished as you’d like. Whichever camp you’re in, it’s important to remember that podcasting’s popularity isn’t showing any signs of diminishing.

Here are a few reasons why having a podcast can be a great marketing strategy in the coming year:

1. Reach a new audience: You could be missing a huge potential audience of listeners and viewers who a thirst for the type of content you plan to produce. Your podcast could be that “missing something”! And with podcasts being long-form content, conversations and chat that are, by nature, longer and more involved, your podcast could tick boxes for a new audience you haven’t been able to tap into previously. This is especially important to consider if you’re a brand or a business.

2. Become a thought leader: By hosting a podcast, you have the opportunity to showcase your expertise and establish yourself as a thought leader in your industry. This can help to build trust and credibility with your audience, which can ultimately lead to increased brand loyalty and sales.

3. Engage with listeners: Podcasts allow for a more personal and authentic form of communication with your audience, as listeners feel like they are having a one-on-one conversation with the host. It’s never a bad idea to add personality to your brand, whether the brand is you yourself, or a product or service.

4. Cost-effective: Producing a podcast is generally a cost-effective marketing strategy, as it does not require a large budget for production and distribution. This makes it an appealing option for small businesses and startups looking to reach a wider audience.

5. Versatility: Podcasts can be consumed anytime, anywhere, making them an extremely versatile medium for marketing. This allows you to reach a wide audience, regardless of their location or availability. The “on-demand” element of your podcast - listeners can pause and restart when it suits them - makes podcasts a true on-the-go medium for listeners to consume.

Overall, having a podcast in 2023 can be a great way to reach a new audience, become a “thought leadeer”, engage with listeners, and do so in a cost-effective manner. It’s a versatile and powerful marketing tool that businesses and brands of all sizes can benefit from. And if you’re building a personal brand, there’s no better way to step out in front of your audience that via a podcast.

If you have questions about securing sponsorship for your podcast, click here.

And if you’ve ever wondered what a “media kit” is, click here.

When it comes to kicking your podcast off or taking your existing podcast to the next level production-wise, tapping into to our experience will be a game-changer. We’ve been producing podcasts since early 2005. We’ve worked with charities, household consumer brands and passionate hobbyists. And our studio has best-in-class audio and video equipment to ensure you sound and look amazing.

Get in touch!