You don't need to go viral. You need to go tribal.
Most podcasters are measuring the wrong thing. They're watching download numbers, chasing algorithm approval, and giving up at episode six because the big audience never arrived. Mark Hunter has been podcasting since 2005 — long enough to have made every one of those mistakes, and long enough to know exactly why the viral mindset leads most business podcasters in completely the wrong direction.
We don't just write the playbooks—we run the infrastructure. Check out our full-service B2B podcast production arrangements to see how we partner with agencies and corporate teams.
This book is for podcast hosts who want to build something that lasts.
It is written for independent creators, business owners, and professionals who care about quality, consistency, and genuine connection, but who are tired of chasing growth hacks, viral moments, or advice that ignores the reality of burnout.
If you are launching your first podcast, this book will help you avoid common mistakes and build a strong foundation from the outset. If you already have a show, it will help you step back, refine your approach, and grow at a pace that supports both your audience and your own well-being.
Above all, this book is for people who want their podcast to remain enjoyable, meaningful, and relevant years from now, not just during the excitement of the early episodes.
A practical, step-by-step ebook guide written specifically for personal trainers in Scotland who want to launch and grow their own podcast.
If you're a busy PT looking to stand out in a competitive industry, attract more clients, build your authority and create an additional income stream, this ebook shows you exactly how to do it — without needing expensive equipment, a big budget or endless spare time.
This ebook is a practical guide for founders, marketers, consultants, and creators who want to launch and grow a Scottish business podcast with clarity, confidence, and purpose.
It is not a generic podcasting handbook. It is written specifically for the Scottish business landscape, shaped by real studio experience, local ecosystems, and the realities of building attention, trust, and authority in a crowded digital world.
Across ten structured chapters, the book walks you through every stage of the journey. From defining your niche and choosing the right format, to recording with confidence, finding the right guests, staying legally compliant, promoting effectively, monetising sensibly, and scaling without losing focus.
The emphasis throughout is on doing things properly rather than quickly. You will learn how to create a podcast that sounds professional, respects your audience’s time, and supports real business outcomes.
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